How much do YouTubers earn? – A Pocket Guide for YouTubers [Calculator] 2021
This world is full of skeptical people who don’t think it’s possible to make money on the Internet on youtube. In fact, there are numerous success stories of people who have made their fortune online. YouTube is just one of many ways you can become an Internet hype, and if you’re lucky, a millionaire.
Below is a guide on How Much YouTubers Really Win:
Google pays 68% of AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher.
The actual rates paid by an advertiser vary, usually between $0.10 and $0.30 per view, but the average per view is $0.18.
On average a YouTube channel can receive $18 for 1,000 advertising views. This is equivalent to $3 – $5 for 1000 video views.
In this post we will discuss how people make money on YouTube. But how much do you earn? Well, here’s a Profit Estimator to take a look at – continue reading to find out exactly how much YouTubers earn:
Of course, for thousands of YouTubers the answer is “nothing” or “very little.” However, there are many YouTubers who live comfortably thanks to their YouTube videos. Also, of course, there is a small elite group that earns windfall income from videos they create and post online.
When it comes to earning revenue on YouTube, success attracts success. You will realize that the first dollar is the hardest to win. The more subscribers you have, the more people will click on your ads. The more people click on your ads, the more familiar you will be and you will be more likely to be offered sponsorship or merchandise contracts by brands. The more popular your channel becomes, the more chances you will get to join a multi-channel network. It’s like being in a huge spiral uphill.
What Can You Win At The Start Of Your Channel?
You’re unlikely to win anything when you upload your first video on YouTube. You’re a newbie and you’re definitely far from being considered an influencer. Yet everyone had to start from below. Even PewDiePie was an unknown person when he uploaded his first video in 2010. Now he is so famous that people make videos interviewing the first subscribers of PewDiePie, asking if they feel famous. Back at first, he was still making niche videos in Sweden.
In theory, from the moment you create your YouTube channel, you can sign up for an AdSense account and enable monetization of your channel. In practice, however, it’s unlikely that you can earn real money until you’ve increased traffic on your site – and by that I mean real traffic people watching your videos, not taking the short method of paying for views.
Although there are some ads that are CPM (cost per thousand views), many are CPC (cost per click). In order for you to win something from a CPC ad, you need the viewer to click on the ad. In fact, only a small percentage of viewers will click on the ads that surround your videos. Even CPM video ads require more than a superficial look on their own. For it to count as a fee, the viewer must watch the ad for more than 30 seconds (or half the ad if it’s a very short video). Think how many people skip the ad at the start of the video, eliminating any possibility of payment to the channel. If the audience clicks on the ad or looks at them enough to earn revenue, you share any advertising revenue with YouTube. You will receive payment only when your AdSense account reaches $100.
At the beginning of your channel you are building a reputation instead of a revenue.
Choosing a popular topic and participating in affiliate marketing, is an area you should start off to make money with a relatively small number of subscribers. For example, you could start making money if your videos review a popular product type, and you link to a sales page affiliated with that product.
To get a rough idea of how much YouTubers earn, you can use the revenue estimator below by entering the name of the YouTube channel.
Of course, some niches make money more easily than others, so if you want to live off your channel’s profits, it’s likely that you could have helped you create a channel of a topic that interests people. Gaming is possibly the most successful niche. Let’s be realistic, video games are in themselves a huge industry, and many gamers have reasonable levels of discretionary revenue to spend. Other successful niches include:
- Famous gossip
- Top [X] Lists
- People’s Fail Compilations (including silly amateurs antics)
- Food reviews and kitchen hacks.
- Unwrap and open products (in particular children’s toys)
- Practice Guide Demo Videos
- Animal activities, e.g. Fun things cats do
Medium Successful Channels
With enough perseverance, not to mention on-camera talent, you should eventually leave the YouTube cemetery of poor artists. At this point you should be getting some AdSense revenue every month, more affiliate marketing revenue, if you also chose that path.
However, at this stage, you’re still producing videos mainly for love, paying your daily survival bills with some other source of income. At this point, you could be considered a small influence on a particular niche.
Once you have reached 20,000 subscribers, you should think about crowdfunding or crowd-funding through sites like Patreon. The average contributor to Patreon donates $7, of which Patreon stays 5% as commission. Remember, though, that if you’re uploading videos regularly, you’re likely to receive recurring payments from your followers on Patreon. One example is The Comedy Button, which currently has 5,266 sponsors who pay them $13,129 a month. This is a YouTube channel that has about 24,500 subscribers.
Once these channels begin to recognize success, they should seek to do more with their AdWords, for example deliberately chasing phrases at a relatively high click cost (CPC). For example, if they are a review channel, they might focus on reviewing products that attract ads with a higher CPC.
By now, the channels could be famous enough for smaller brands to ask them to market their products. But by YouTube standards, these channels are still small, so the revenue generated from sponsorship and advertising site will not yet be enough for YouTubers to live off their channel.
In fact, Gaby Dunn writes about this at Fusion, the middle years of life of a YouTube channel are often the most difficult. Many times the channel owners need to work full time to create video content, but people only see them as slightly influential, and indeed the channels are not generating a full-time income. Dunn runs a channel with a friend, Just Between Us, which currently has 728,866 subscribers. One might think that it would be enough to ensure financial survival. But, Dunn says that “despite this success, we barely survive on it…it’s not enough to live, and the inflow of money is unpredictable. Our channel exists in that YouTube nobody’s land: brands think we’re too small to sponsor, but supporters think we’re too big for donations.”
Of course, this depends on who your audience is. One problem facing a lot of YouTubers is that their followers are by nature anti-establishment, anti-capitalist and contrary to the idea that their YouTube heroes are selling themselves. Other kinds of channels, like review channels, gaming channels and, of course, business-related channels, have it easier. His followers expect these channels to make money, so they don’t resist helping them.
Success Begins at 1,000,000
Once a YouTube channel subscriber count reaches millions, their owners’ lives become easier. These channels are beginning to find fame and be recognized as influential in their niche.
1,000,000 subscribers sounds a lot, but these channels are not yet part of the elite group. Now there are more than 2,000 channels in the + 1,000,000 club. Some of these are superstar channels, particularly official music channels like Justin Bieber and Rihanna, but many are just ordinary people who have built an audience on YouTube.
Once you have an audience of this size, you have the traffic to make acceptable money
Obviously, it is important for a channel to make new videos at least once or twice a week. If a channel could reach a full base of 1,000,000 followers watching two new videos a week, it would receive: $18 x 1,000 x 2 = $36,000 per week AdSense only.
Clearly, at this level, a channel is also likely to have opportunities for sponsorship, promotions, and advertising. In addition, many of these YouTube stars are so well-known that they can market products to their fans. Any review channel of this size will often make good money from affiliate marketing, even if they are only linked to Amazon, whose membership payment rate of 1-10% is comparatively lower.
Then there are the real YouTube stars, some of whom receive stellar income from their social media activities.
It’s impossible to get the exact income from YouTube – there are too many variables and undisclosed figures. However, there are plenty of websites that provide a “better estimate” of the revenue that YouTube’s leading channels earn. Forbes published a list of the top paid YouTubers from 2015.At the end of June 1, 2015, the first ten channels managed to add up pretax earnings of at least $2.5 million each. Swedish Felix Kjellberg, better known as PewDiePie managed to add $12 in that fiscal year – a revenue that is not bad for someone who spends his days playing video games.
According to Forbes the Top 10 Best Paid YouTube Stars of 2015 were:
1ro: PewDiePie – $12 million
2nd equal: Smosh – $8.5 million
2nd equal: Fine Brothers – $8.5 million
4th: Lindsey Stirling – $6 million
5to equal: Rhett & Link – $4.5 million
5to equal: KSI – $4.5 million
7th: Michelle Phan – $3 million
8th equal: Lilly Singh – $2.5 million
8th equal: Roman Attwood – $2.5 million
8th equal: Rosanna Pansino – $2.5 million
In January 2016, Money Nation pulled out its financial calculator and estimated that PewDiePie was worth $78 million. He’s an example of how, for a series of years, you can generate income directly from YouTube and also from the extra work that you’ve made out of your success there. According to Money Nation calculations, its net worth since the channel was created has grown as follows:
You can’t ignore the importance of their merchandising earnings. Money Nation estimates that its merchandising earnings during that period would be $41 million, along with the estimated $112 million it earned directly from its YouTube channel. They also estimate that PewDiePie’s annual salary would be about $14 million.
While PewDiePie is more an exception than a norm, its financial success has to bode well for all content generators on YouTube. His figure must be a source of inspiration for everyone who starts a YouTube channel. Yeah, it’s hard to make money on YouTube. Yes, you have to work constantly, not only do you have to make your videos, but also promote them and build a relationship with your audience. Still, PewDiePie has proven that you can be a YouTube hit. You can be rich and at the same time be an important influence for your follower base. You just have to survive the hard times and those complicated intervening years. Indeed, those who do can make great progress.