How to monetize videos on YouTube? – The 7 ways to do it [2021]

How to monetize videos on YouTube? – The 7 ways to do it [2021]

 

The terms “influencers”, “vloggers” or “creators of content” were still not heard on YouTube’s inception as a social media platform. Slowly, however, some users started creating and uploading their own videos so that the rest of thousands of users could watch them.how to monetize videos.

In principle, these content creators just wanted to entertain themselves and connect with people who liked them. Today, all of this dynamic has become a powerful industry. An ecosystem led by content creators who are now pursuing a clear goal: monetize your videos on YouTube and make money through your channels.

Have you ever thought about doing it? If so, this post interests you!

To satisfy all stakeholders (brands, content creators, and audiences), YouTube has been improving the various monetization options it offers over the years, keeping its platform up to date according to the needs of its users and the trends of each moment.

For example, due to the global crisis generated by the COVID-19 pandemic, YouTube updated its monetization criteria on March 11, 2020 and started to enable ads to be placed on content related to the coronavirus, but only for certain channels.

On March 16, the update was expanded to more (not all) creators, whose contents would mention or include the term COVID-19. On April 2, monetization was enabled for all creators with content related to COVID-19, with the exception of certain specific content.

What videos can be monetized on YouTube?

You can monetize all videos on YouTube as long as you have the rights to commercial use of each of the audio-visual elements that make up the content.These elements refer to music, songs, dialogs, the appearance of actors, recorded scenes, etc.

In this sense, if you are the creator of 100% of all these elements, you have the trade rights in order.On the other hand, if in your content you are using any element that is owned by third parties, then you must manage with them the acquisition or transfer of the trade rights.

This applies to monetize any YouTube content:home videos, video tutorials, music videos, short films, interviews, documentaries, etc.

Please note that YouTube takes copyright and property rights on content very seriously.If you are the author of a video but created it for some company or person with a contract by means, surely the content is owned by that company or person, not you.

Additionally, videos you want to monetize on YouTube must meet certain special requirements.I’ll tell you later!

YouTubeMonetizationRequirements

The most important thing to access YouTube monetization options is to stick to YouTube Channel Monetization Policies, which are made up of:

The community guidelines.

Copyright rules.

AdSense program policies.

Terms and Conditions, both YouTube and AdSense Service.

Overall, all of these policies seek to determine which content is created under a series of best practices and which are not. Obviously, those with bad practices cannot be monetized.

For example, according to the YouTube community guidelines, some of the requirements that videos have to fulfill in order to be monetized are as follows:

  • Do not contain nude images or sexual content.
  • Do not incite hatred.
  • Do not promote bullying or virtual harassment.
  • Do not spread threats.
  • Do not violate people’s privacy.
  • Don’t lend yourself to identity theft.
  • Do not infringe copyright.
  • Do not have harmful or dangerous, violent or explicit content.

One exemplary case of bad practices in creating content can be seen in the famous controversy of youtuber Logan Paul, who shot a video in Japan’s Aokigahara Forest, known as “the forest of suicides.” The video explicitly shows a person’s body.

Please don’t do that kind of thing! Not only will you not be able to monetize, but you are also not bringing anything positive to your audience or the world.

Also, all practices related to spam or the inclusion of misleading metadata should be avoided in order to try to achieve greater scope, among other additional policies.

On the other hand, if you are a member of YouTube Partner Program and want to monetize your videos with ads, you must comply with the appropriate Content Guidelines for Advertisers.

How to activate monetization on YouTube?

Follow the steps below to activate monetization on YouTube:

  • Get on your YouTube channel.
  • Go to the icon in the upper right corner and access YouTube Studio.
  • Go to the left pane and search for Monetization.
  • Check if your channel is eligible to join the YouTube Partner Program. If it is, submit the entry request. If it is not, it sends the notification request that is seen in the image.

7 Ways to Make Money on YouTube by Monetizing Videos (2021)

 

Before going into detail about the different ways of making money on YouTube, please note that each modality has its own criteria when assessing whether a channel is fit for monetization or not.

For example, criteria in terms of number of subscribers, visiting counts, your country of residence, availability of services in your region, among others.

Now yes, here’s the 7 ways you can make money from the YouTube Partner Program:

Applause to monetize YouTube videos (new 2021)

 

In early 2020, YouTube began partially releasing the Applause functionality for video monetization, known in Spanish as “Ovación” or “Applauso”. I’ll tell you how it works…

Below each video, right next to the “Like” and “Don’t Like” buttons, another button called “Applaud” appears. Click on it and you can buy “applause” to send it to the creator of that video you liked. In a sense, it’s like a tip or donation, but with a “more chic” name.

applause youtube function

Each applause costs approximately 1.85 euros. Of these, 70% will go to the creator of the video and 30% to YouTube.

For now, the Applause function only works in certain countries, in a number of channels and only for YouTube in the desktop version.

video monetize

Super Chat and Super Stickers to Monetize YouTube Streings

During streamings, users’ comments tend to be lost in the midst of a sea of other comments. For those viewers who want to avoid this and get their messages to shine on the rest, they can buy a super chat or a super sticker, some of the purchase money goes to the creator and some goes to YouTube.

On the one hand, the super chat makes a message look very prominently in the transmission comment box. On the other hand, the super sticker gives you the option of sending special and eye-catching stickers. In both ways, the user manages to get the attention of both the youtuber and the audience (in theory…).

 

To activate the super chat and super stickers option on your channel, follow these steps:

  • Enter your YouTube channel.
  • Go to YouTube Studio.
  • Then, to Monetization.
  • Then, to Supers, and follow the directions of the platform.

YouTube Premium Program

 

ouTube Premium is a payment program that can be subscribed to by users who want to see any content on YouTube without advertisements appearing on it.

Due to the absence of advertisements with this program, YouTube Premium shares with content creators some of the money collected from subscriptions, as long as subscribed users see the videos of each creator in question.
YouTube Channel Monetization Membership

The YouTube channel’s membership function is to give some degree of exclusivity to channels. That is, if you are a content creator and you enable this feature, users who want to be part of the channel will have to pay a monthly fee, and this also allows them to have a number of special advantages.

Below are some of the requirements for monetization with the YouTube membership program:

  •  The channel must have more than 30,000 followers.
  • You must be a member of the YouTube Partner Program.
  • You must be older (+18).
  • Your channel should not be childish.

Merchandising Showcase to Make Money on YouTube

Currently, almost all the world’s largest social networks offer options for buying and selling products online, and YouTube could not stay out of this social commerce trend.

Therefore, this platform has the merchandising display function or product library, which allows authorized channels to display goods from their brands. It’s worth noting that products can’t be bought directly on YouTube, the shop window only works as a means of promotion.

To enable this option, the channel must have more than 10,000 subscribers.

Commercial Alliances to Make Money from YouTube Videos

One of the most popular methods that vloggers use to make money from their videos is what YouTube calls “product placements and recommendations.” In other words, it’s about promotional content.

“Promotional content” means that a creator shows, recommends or encourages (promotes) the purchase or use of any product of any kind, but also applies to promotions of events, locations, audiovisual content, software, etc.

If you are a content creator with a large number of subscribers and a well-segmented market niche, you can build alliances with brands that belong to an industry related to your channel, so they are interested in reaching your audience.

Generally speaking, this practice is allowed by YouTube, as long as you notify the platform that a video of you has promotional content. You do this by checking the “This video includes promotional content” box in Advanced Video Settings.

Please note that promoting a product does not mean that you can place brand advertisements. This is forbidden.

It’s important that you be as transparent as possible with this kind of practiceMerchandising Showcase to earn money on YouTube

Currently, almost all the world’s largest social networks offer options for buying and selling products online, and YouTube could not stay out of this social commerce trend.

Therefore, this platform has the merchandising display function or product library, which allows authorized channels to display goods from their brands. It’s worth noting that products can’t be bought directly on YouTube, the shop window only works as a promotional medium.

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