YouTube Advantages in Your Online Marketing Strategy in 2021
- More people can be reached
- It s Responsive
- It is part of Google
- It’s easy to position yourself within the platform
- It is the second most used search engine
- YouTube content is audiovisual
- Audiovisual content is very attractive
- YouTube Allows User Interaction
- Videos for Enterprise with storytelling
- Contributions with youtubers and influencer
"YouTube is the second largest social network with the most users in the world"
YouTube Advantages: More people can be reached
The social network has more than one billion users, according to statistics published from the press department. Every day, you see hundreds of millions of hours of videos. Come on, a real passing. According to a study by the International Advertising Bureau (IAB), 83.5% of citizens use this social network. The second most used after Facebook and followed by Twitter. One of YouTube’s most striking advantages, however, is that the time spent staying on the platform is longer.
Many would think that the YouTube audience is only young, but they are very wrong. One of the major advantages of YouTube in the online marketing strategy is the ability to reach more public thanks to the variety of users who use this network. Data that fluctuate on the Internet points out that 92% of users share a video on other social networks if they like it. In turn, 65% of them often visit the brand’s website if the video they have seen has seemed interesting to them.
YouTube Advantages: Is Responsive
YouTube Story:is part of Google
One of the great advantages of YouTube, to say the most important, is its membership in the company par excellence.Having content on YouTube greatly facilitates SEO positioning and optimizing your channel to get the first positions in searches is very important.Videos that are well positioned within the platform will have more weight on Google itself and will be highlighted by the search engine if the video is of good quality and brings value.
Therefore, it is important to do a good search of the most interesting keywords within our online marketing strategy:Think about the keywords and search them on YouTube and Google analyzes the results of the competition and uses key tools for SEO positioning. With this data you can already create a list of interesting content for your channel.
It’s easy to position yourself within the platform
If you know how to do it.Likewise, positioning yourself thanks to YouTube is not so complicated as many companies forget about this important part.As mentioned above, the videos you are creating for a corporate channel should be optimized for SEO.
Video title should attack keywords.The description of the video itself is very important as Google does not itself analyze the content and it is necessary to explain – using keywords without overexploiting them – that it deals with more than 200 words.
It is necessary to add tags that have to do with keywords and content, but not more than ten.This is a way for the video to be displayed on related content as a suggestion.One good idea is to add the channel’s name as one more hashtag, as other videos of your own will appear inside the suggestions, i.e. in the video column on the right and the videos that appear when the video itself ends.
YouTube Advantages:is the second most used search engine
YouTube content is audiovisual
It has always been said that an image is worth more than a thousand words and this statement is maximized when used to talk about YouTube.With the proliferation of mobile devices and the changing trend of users, content creation is changing and adapting to new generations.The TV beats the paper press by beating.The microblogging network Twitter gained its fame thanks to 140 characters.And after this, Instagram and Snapchat reached the peak of fame.Why?Users prefer to view images without having to read.There is a lower dropout rate than in reading and a longer viewing time for audio-visual content.
This is one of the advantages of YouTube that can be exploited the most, the possibility of creating audiovisual content — without needing to be pure and harsh advertising — to attract new customers or to achieve the goals that have been set within the marketing strategy.
Audiovisual content is very attractive
YouTube Allows User Interaction
Videos for Enterprise with storytelling
YouTube Advantages:Contributions with youtubers and influencers
How to create a YouTube account?
Once you know what the benefits of YouTube are, it’s important to know how to create a company channel for this video platform.The first step in creating a YouTube account is to make a Google email account.It is recommended that you match the company image and name.Once you are logged inside Youtube, you can start the process of creating the account by clicking My Channel.
To create a company account on YouTube you need to have a Google + page.In the registration of this social network you must choose the name for the channel (the trade name or brand name) and the category to which the company belongs:Product or brand;Enterprise, institution or organization;Entertainment or sports arts and finally Another.When the Google+ account is verified, you can continue to create the YouTube account.
Only by entering Google+ access data will you get the corporate profile on Youtube.The account must be completed by including the channel icon, header image, and profile-appropriate description.It is important that in this description the keywords for which you want to position the channel are used.
How to optimize the YouTube account?
Similarly, other aspects have to be taken into account when shaping the YouTube channel. It is important to think about the strategy that will be followed within the platform: what is to be dealt with, who is the exact audience, what is the format of the videos (contained in animation, camera frames, script writing…), what is going to be the frequency of publication…
It is important that the channel has the necessary branding features. The channel avatar should carry the company’s brand or logo image so that it is fully recognizable. You also need to customize the channel’s URL because by linking your Google+ page to the channel, YouTube allows you to do it smoothly.
Another advantage of YouTube is that it helps you geolocate your users with the tool it offers in its setup panel. You can’t forget to associate the company’s corporate website as it is important and provides security and credibility. Also, you also have the option to add links to your other brand social networks that will improve the online marketing strategy. These links to your profiles will appear on your corporate channel’s ‘Home’.