10 things you should do when creating a YouTube channel.

10 things you should do when creating a YouTube channel.

 

For some small companies and organizations, creating a YouTube channel can be terrifying. You can trust us when we say that the benefits of creating a YouTube channel far outweigh the disadvantages. Don’t let your initial nervousness stand in the way of giving this powerful channel a chance.

 

The most important thing you’ll need to succeed on a YouTube channel is something you probably already have: understand who your audience is and what kinds of things can be of value to them. For example, if you run a pet store, you know that your audience is mainly composed of pet owners and they find valuable advice and animal-related tricks, such as “how to train a dog to feel” or “advice on how to train a cat with less effort.” Noting your audience and their interests will help you determine where to focus your efforts by creating content to create a YouTube channel.

 

Video content can reinforce your brand efforts and showcase your business experience. However, it is also an excellent way to entertain, educate and connect with people.

 

To make the most of the opportunity, here are 10 things you’ll have to do to create a YouTube channel:

 

  1. Define your goals

 

Before you do anything, it is important that you consider what you expect from YouTube. This will help you decide what kind of videos you want to create and define the audience that is right for your content.

 

Again, this is likely to be strongly connected to the audience of your small business or organization. If you run a makeup company, publishing tutorials on how to prepare for a party night makes sense. However, your subscribers may find it strange if you are giving advice on unrelated topics, such as gardening or yoga.

 

It’s also important to consider why you want to be on YouTube in the first place. Are you looking to spread the word about your organization’s mission? Want to increase sales to your brick and mortar store?

 

Having a goal in mind from the start means that you will be better able to create content that your audience will want to subscribe to, comment on, and share. If it focuses on content that is useful to your audience, especially if it’s something you’re an expert on, your viewers will see it as a trusted resource for information.

 

  1. Create a channel

 

To create a YouTube channel you will have to create a YouTube channel, you will need a Google account. You can use an existing Google account or create a new one for your company.

 

Once you have created your account and browsed YouTube, you will be asked to name your channel. We suggest that you use your business name as it will be the most recognizable. You want to make it easy for your target audience to find it! Remember, YouTube is basically a search engine. And the system is powered by the world’s largest search engine – Google.) Consider specifically how people would look to find what your business offers.

 

  1. Define your goals

 

Before you do anything, it is important that you consider what you expect from YouTube. This will help you decide what kind of videos you want to create and define the audience that is right for your content.

 

Again, this is likely to be strongly connected to the audience of your small business or organization. If you run a makeup company, publishing tutorials on how to prepare for a party night makes sense. However, your subscribers may find it strange if you are giving advice on unrelated topics, such as gardening or yoga.

 

It’s also important to consider why you want to be on YouTube in the first place. Are you looking to spread the word about your organization’s mission? Want to increase sales to your brick and mortar store?

 

Having a goal in mind from the start means that you will be better able to create content that your audience will want to subscribe to, comment on, and share. If it focuses on content that is useful to your audience, especially if it’s something you’re an expert on, your viewers will see it as a trusted resource for information.

 

  1. Create a channel

 

To create a YouTube channel you will have to create a YouTube channel, you will need a Google account. You can use an existing Google account or create a new one for your company.

 

Once you have created your account and browsed YouTube, you will be asked to name your channel. We suggest that you use your business name as it will be the most recognizable. You want to make it easy for your target audience to find it! Remember, YouTube is basically a search engine. And the system is powered by the world’s largest search engine – Google.) Consider specifically how people would look to find what your business offers.

 

You will then answer a couple of questions and accept the terms. So – voila – You are the proud owner of a new YouTube channel.

 

It is important to do some cleaning before you start promoting your new page. After all, you want to make sure you make a good first impression!

 

Here are some quick things you need to focus on:

 

  • Avatar (Your Channel Icon)

 

Your channel icon is basically your YouTube profile picture. This image is automatically extracted from your Google account. For your channel to be recognizable, it is a good practice to upload your company logo as your channel icon. If you don’t have a logo, use a high-quality image that represents your business professionally.

 

  • Head

 

You can help your channel distinguish itself from others by customizing your channel header. YouTube provides a great tour of this process, with the dimensions and the way your artwork will be displayed on a wide variety of devices, including mobile phones and televisions.

 

Be careful when choosing your art channel. We suggest using a simple design or pattern that is consistent with your company’s brand, or an image that accurately represents your business, because it is cropped to a very small portion of a larger image. Note that you must have the right to use any image you choose. Finally, go see what these images look like on other devices to make sure everything looks good. Your channel art will appear differently depending on the device your subscribers are viewing.

 

  • The About section

 

The information section is an opportunity for you to tell people who you are, what you do, where to find you and how to contact you. Be sure to link all your other social networks here so that people can follow you on multiple channels. You must also link to your company’s website in the section about your company so that people can connect with you and subscribe to your email list.

 

Of course, it’s important to make sure you’re using the correct image sizes on your YouTube channel. Use our guide to always guarantee perfect size images on social media.

youtube channel

  1. Start creating and uploading videos

 

Now, it’s time for the fun part!

 

Gather all the equipment you have and watch some video footage. Don’t you have a lot of recording equipment out there? Don’t worry. Even if you only work with your smartphone, you can make a really cool video as long as it’s useful to your audience.

 

Remember you must have confidence and fun. Big videos always have good energy; if you’re not having fun making the video, your audience probably won’t have fun watching it!

 

Here are some useful resources to help you get started:

 

5 Errors That Make People Hate Your Videos (and How to Prevent Them)

How to upload a video to YouTube from beginning to end

Create a YouTube Channel to Help Your Small Business Make Money

Creating a Thank You Video

In addition to the resources mentioned above, please note that you are just beginning. You can always upgrade to a later computer later. When editing videos, be sure to choose a simple editing software that is not too overwhelming. YouTube even offers some built-in editing tools you can take advantage of after loading.

 

  1. Create playlists

 

Once you have created some videos, group them on playlists on your channel. Even if you only have a few videos, it’s a good idea to put them together on a playlist to help your subscribers easily classify your content. This is an important step, as the title you choose for your playlist can also help you get a better position in Google search results.

 

Playlists will also encourage people to watch more of their videos because they will see a list of the rest of your videos in the series, making your content more episodic. Automatic playback does a good job of attracting viewers to watch multiple videos, without any effort on your part.

 

YouTube also allows you to include playlists on your YouTube channel page. This is a great option because you are able to organize and categorize your content while highlighting the videos that you want to attract more attention to. For example, on the Constant Contact channel on YouTube, we present our “how to” videos and webinars on our channel in order to make our educational content highly accessible.

 

  1. Share your videos

 

When you go to create a YouTube channel, your videos are likely to get traffic only through organic searches, yet don’t hesitate to promote your videos through other online channels, such as your website.

 

People who have already connected with you on social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest will probably appreciate your new videos as well.

 

And don’t forget your email! Including a video in your next email is an excellent way to attract your subscribers and direct traffic to your YouTube page.

 

  1. Analyze your data

 

Once you’ve started publishing your videos, it’s important to note how people interact with them.

 

Ideally, people should watch your video to the end. The YouTube Analytics audience retention report can show you at what point viewers stopped watching your video. This is a good way to measure whether the length of your videos is correct or if there is a particular part of the video that may be rejecting people. Usually, the shortest and most attractive videos are the most effective.

 

  1. Stay committed to your audience

 

One of the worst things you could do by creating a YouTube channel is upload your video and then forget it.

 

Check back and forth to see if people are getting involved with your video. Answering people’s questions or comments can create conversations that help your audience learn more about your company and add even more value to your video.

 

You will realize by creating a YouTube channel that not only can they learn from you, but you can learn from them! Consider feedback and use it to adjust your videos, better meeting your audience’s needs. Every comment you receive in a video is an opportunity to create a deeper conversation and connection.

 

  1. Make your videos accessible

 

By adding subtitles to your YouTube videos, you can open your content to a wider audience, including deaf or hearing impaired viewers. This also allows international viewers to benefit from your content, as they can speak a language different from the one spoken in your video.

 

Adding subtitles is simple. In fact, YouTube has a tool that automatically generates them! However, this tool is not perfect and often requires small modifications or adjustments to provide a good user experience. The YouTube support page contains step-by-step instructions on how to create, edit, or upload subtitles and subtitles.

 

  1. Decide who should have access to your channel

 

If you want to create a YouTube channel and you’re going to be the only person who’s going to contribute to your YouTube channel, you can go ahead and skip this part.

 

However, if you are running a small marketing team or want to give access to your account to one of your employees to respond to viewers’ comments or upload videos, you will want to understand how channel owners and administrators work on YouTube.

 

Always make sure you are the primary owner of the account. This way, if an employee leaves or changes function, they can remove or edit your access. This also prevents any ex-employees from controlling the account after they have left.

 

You can learn more about channel features and how to add people to your account here.

 

  1. Consider going live

 

Maybe you won’t think about this at first if you’re still going to create a YouTube channel now. Keep in mind that live video is more popular than ever. Getting started is a great way to build trust and loyalty, as it is a genuine way to communicate with your public. It’s also a great way to introduce yourself and your new YouTube account!

 

YouTube Live can be activated on any verified YouTube. However, only accounts with at least 1,000 subscribers can broadcast live via mobile. To enable live streaming, simply go to the YouTube Creator Studio tools and click the Live Streaming tab.

 

Looking for advice on live streaming? We recommend using a high-speed Internet network and setting it up in a place where there is minimal background noise or distraction.

Learn to stream YouTube Live from PC, mobile devices and OBS in 2021

 

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